the Challenge:
Creating a summer display capable of conveying energy and fun, with a concept that expresses the sunny spirit of Lays and Doritos.
the Process:
Creation of a unique in-store experience designed to transform summer into a journey of freedom and lightness.
A detailed analysis of the brand values and of the period in which the display will be presented was carried out in order to develop an engaging and eye-catching concept, with a cheerful and carefree summer atmosphere.
Study of a brand activation featuring eye-catching materials at the point of sale.
Modular, flexible, and customizable design to adapt to any retail space.
the Solution:
We developed a concept that captures the sunny spirit of the brands through the iconography of the van, a symbol of freedom, adventure, and escape, evoking the endless possibilities of a summer filled with taste, lightness, and joy.
We created a display capable of maximizing product sales and effectively communicating the summer promotion.
The display layout is designed to offer maximum flexibility and adaptability, allowing configurations that range from smaller, compact spaces to larger-scale setups.
the Result:
We developed a concept for communicating the summer promotion by creating an eye-catching in-store display capable of best enhancing both the products and the prize.