the Challenge:
Position an innovative product within large-scale retail, making the connection between everyday nutrition and wellness feel natural and credible through an integrated communication system designed to highlight the uniqueness of the new Levante Oil.
the Process:
We conceived and developed a 360° communication system for the new Levante Oil: naming, visual identity, packaging, point-of-sale materials, advertising, and commercial spots.
An integrated and consistent narrative created to showcase the first 100% Apulian extra virgin olive oil enriched with Vitamin D.
We designed the packaging system to combine clarity and shelf distinctiveness. The result is an elegant yet functional 0.75 L bottle, developed specifically for large-scale retail and for a “functional + gourmet” positioning, where the product immediately conveys both value and identity.
We also created dedicated point-of-sale materials designed to enhance shelf presence.
A custom wooden display, together with shelf elements, display frames, and hanging banners, builds a distinctive environment with strong visual impact.
“D+ Every Day” comes to life through communication, evolving into an integrated campaign across outdoor advertising, print, and commercial spots.
the Solution:
To build an integrated communication ecosystem capable of transforming product innovation into a clear, distinctive, and everyday experience within large-scale retail.
A cross-disciplinary approach that combines branding, storytelling, and point-of-sale presence into an experience designed to amplify the product’s uniqueness and strengthen its market impact.
the Result:
A strong and consistent identity that makes Levante Oil immediately recognizable, enhancing the connection between wellness, Apulian quality, and everyday consumption.