the Challenge:
Develop an e-commerce packaging system capable of expressing uniqueness and emotional impact, creating packs that go beyond their containment function and transform every occasion into a special moment of sharing.
the Process:
Study of a visual identity designed to communicate a specific product usage. Through a bespoke system of icons, a unique visual narrative was defined for each variant, highlighting its distinctive characteristics.
Friends Edition
21 small jars enclosed in a single Big Jar, customizable and designed to become small gifts or special place settings.
Party Jar
ideal for celebrating indulgently with a 3kg jar of Nutella, which also becomes a fun reusable container.
Baking Edition
a special pack with three 750g jars and an exclusive recipe book, designed to inspire delicious baked creations or serve as a thoughtful and original gift.
Breakfast Kit
the best way to start the day. The Nutella Breakfast Kit includes a citrus juicer and an 825g jar of Nutella for a fresh and tasty morning ritual.
the Solution:
We designed an e-commerce packaging system capable of combining functionality with experiential value: packs that contain the product, but above all create anticipation, surprise, and moments of authentic sharing, turning every unboxing into a special experience.
Beyond the design concept, particular attention was given to the selection of products included in the boxes, designed not only for immediate use but also for long-term reuse, promoting a more conscious and sustainable approach.
the Result:
The result is a packaging system designed to transform every occasion into a memorable experience, capable of surprising and creating authentic connections, enriched by a product experience that stimulates the senses and encourages deeper, more mindful interaction.