the Challenge:
Bring Nutella and Kinder together under one unified brand umbrella within airport duty free stores, transforming sterile retail spaces into warm and authentic environments. Create Ferrero’s first physical store dedicated to biscuits — a space capable of expressing Italian identity and delivering a distinctive brand experience.
the Process:
We developed a modular and scalable concept, complete with naming and a visual identity inspired by Italian culture and atmosphere. The journey included the design of immersive spaces, the creation of high-impact display materials, and the development of targeted activations to support industry events and trade fairs.
the Solution:
Shop-in-shop duty free concept: a branded, versatile, and immersive retail environment.
Large-scale display materials: scenic installations featuring three-dimensional elements and backlit showcases.
Activations and contests: initiatives such as the *Next Destination Contest*, turning products into the stars of creative, travel-themed content.
We transformed the airport shopping break into an emotional experience, enriching the journey with a memorable connection to the quality and Italian spirit of Ferrero biscuits.
the Result:
An innovative retail format designed to celebrate the many biscuit identities within the Ferrero world, transforming duty free spaces into unique and memorable brand experiences. A scalable project with strong visual impact and high engagement among international audiences.