the Challenge:
Launch a new line of innovative sprouted grain products, reinforcing the distinctive traits of Morato’s positioning while highlighting the brand’s pioneering spirit within the bakery sector.
the Process:
We explored the brand and its adventurous soul, defining the naming, visual identity, and packaging design. The journey included the development of the tone of voice, POP visual guidelines, and sustainability principles, shaping a communication system that is both cohesive and distinctive.
the Solution:
The naming and logo iconography celebrate the world of bread and the presence of sprouted grains — the true stars of this rich, rustic-flavored product line. The clean visual identity was translated across packaging and communication materials, ensuring strong recognition and consistency with the brand’s values.
Our project redefined the way the new Morato line is presented, creating a strategic path that brings together research, design, and communication to showcase the products’ innovation.
the Result:
An innovative and highly recognizable product line that conveys Morato’s baking expertise while strengthening the brand’s positioning, enhancing both the product itself and the overall consumer experience.