the Challenge:
Launching in the US market an innovative dietary supplement based on Tuscan Sea Buckthorn, the most balanced fruit on the planet—a true concentration of multivitamins and bioactive compounds essential for health.
the Process:
A strategic journey starting from target analysis and tone of voice definition, leading to the development of a clear and distinctive concept.
the Solution:
We brought to light an all-Italian miracle!
This is how “Miracle” was born, a naming that best expresses the extraordinary properties of this beverage line: perfectly balanced, enjoyable to drink, and enriched through synergy with other fruits and vegetables. A concentrate of wellbeing, ready to enjoy.
Packaging design and its variations across different product lines were developed in full coherence with the creative concept and aimed at a strong positioning within the American competitive landscape.
The project defined a clear value-driven direction, translated into visual choices capable of ensuring consistency and recognisability, shaping a distinctive identity for a natural, benefit-rich beverage.
the Result:
We developed a strong and distinctive concept, capable of clearly communicating the brand values and ensuring consistent, effective, and easily understandable communication for the target audience, particularly the American market.