the Challenge:
Define a clear and distinctive identity for Kinder Powder, the new cocoa powder developed for the horeca sector, designed to fill the gap in child-friendly offerings while bringing Kinder’s values into a professional environment.
the Process:
Through research, design, and creative exploration, we defined the product positioning, developed the visual identity, and created communication materials tailored both to end consumers and horeca professionals.
the Solution:
A baby-friendly visual identity, fully aligned with Kinder’s values, applied across packaging and communication materials designed to engage children while supporting horeca professionals, ensuring consistency across the entire product range — from Kinder Hot Chocolate to Kinder Shake and Kinder Babycino.
Kinder Powder is a baby-friendly cocoa powder created specifically for the horeca sector, immediately appealing to both consumers and industry professionals alike.
the Result:
Thanks to effective communication and an intuitive, engaging user experience, the product entered the horeca market as a unique and innovative proposition, capable of standing out while addressing previously unmet needs.