the Challenge:
To design an exclusive and premium display concept aligned with the authentic tone of voice of the Ichnusa brand, with communication focused on the prize and its enhancement.
the Process:
Research and development of a unique in-store experience to enhance the Ichnusa promotion, through an exclusive display concept in harmony with the brand’s authentic DNA and its commitment to sustainability, thanks to eco-friendly paper-based materials.
the Solution:
The graphic signature of the logo comes to life and transforms.
Through the Ichnusa display concept, the distinctive graphic elements of the logo and bottle evolve into a unique structure, capable of combining aesthetics and functionality for an exclusive and modular presentation.
A modular, flexible, and customizable design approach created to enhance every space with tailored solutions, adaptable to different contexts while always remaining coherent and functional.
the Result:
Through in-depth research and carefully crafted creative design, we developed a functional and exclusive solution capable of showcasing both the products and the prize at their very best.