the Challenge:
Develop a UCL concept and retail setup capable of communicating the strength of the activation theme in an immediate and engaging way, while clearly highlighting the promotional mechanics, prizes, and overall consumer experience.
the Process:
We developed a high-impact visual retail setup, starting from a strategic approach rooted in Heineken’s identity to ensure stylistic consistency and strong brand recognition. Through the design of a modular structure adaptable to different retail spaces, we created an engaging and interactive in-store experience.
the Solution:
Reinterpret the UCL universe through a high-impact scenic installation, transforming Heineken’s iconic aesthetic and the visual appeal of the Champions League ball into an immersive and engaging structure capable of transporting fans to the center of the field, making them the true protagonists of the experience in an immediate and memorable way.
The design approach blended creativity and functionality, resulting in a versatile format that can be easily adapted to different retail environments without losing visual strength or consistency with the Heineken world.
the Result:
A dynamic and highly recognizable retail experience capable of strengthening the brand’s shelf presence, capturing attention, and making the promotion mechanics and prizes easier to understand at a glance.